Anja Geigenmüller: search on Z-Library

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1

Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands—An empirical examination

Alexander Leischnig, Marko Schwertfeger, Anja Geigenmüller

Journal:

Journal of Retailing and Consumer Services

Year:

2011

Language:

english

File:

PDF, 172 KB

english, 2011

2

Guanxi as a gateway in Chinese‐Western business relationships

Geigenmüller, Anja, Gao, Hongzhi, Knight, John G., Ballantyne, David

Journal:

Journal of Business & Industrial Marketing

Year:

2012

Language:

english

File:

PDF, 296 KB

english, 2012

3

The effect of customer relationship management adoption in business‐to‐business markets

Geigenmüller, Anja, Zeynep Ata, U., Toker, Aysegul

Journal:

Journal of Business & Industrial Marketing

Year:

2012

Language:

english

File:

PDF, 307 KB

english, 2012

4

How to Establish Trustworthiness in Initial Service Encounters

Geigenmüller, Anja, Greschuchna, Larissa

Journal:

The Journal of Marketing Theory and Practice

Year:

2011

Language:

english

File:

PDF, 811 KB

english, 2011

5

The role of virtual trade fairs in relationship value creation

Geigenmüller, Anja

Journal:

Journal of Business & Industrial Marketing

Year:

2010

Language:

english

File:

PDF, 203 KB

english, 2010

6

When does alliance proactiveness matter to market performance? A comparative case analysis

Leischnig, Alexander, Geigenmüller, Anja

Journal:

Industrial Marketing Management

Year:

2017

Language:

english

File:

PDF, 836 KB

english, 2017

7

Editorial TRIP-Matrix Composites

Anja Geigenmüller, Horst Biermann

Journal:

steel research international

Year:

2011

Language:

english

File:

PDF, 75 KB

english, 2011

8

Network partner knowledge and internal relationships influencing customer relationship quality and company performance

Geigenmüller, Anja, Mitręga, Maciej

Journal:

Journal of Business & Industrial Marketing

Year:

2012

Language:

english

File:

PDF, 238 KB

english, 2012

9

Antecedents of knowledge generation competence and its impact on innovativeness

Geigenmüller, Anja, Griese, Ilka, Kleinaltenkamp, Michael

Journal:

Journal of Business & Industrial Marketing

Year:

2012

Language:

english

File:

PDF, 391 KB

english, 2012

10

Examining alliance management capabilities in university-industry collaboration

Leischnig, Alexander, Geigenmüller, Anja

Journal:

The Journal of Technology Transfer

Year:

2018

Language:

english

File:

PDF, 1.00 MB

english, 2018

11

Planimetry of the aortic valve orifice area: Comparison of multislice spiral computed tomography and magnetic resonance imaging

Yvonne Westermann, Anja Geigenmüller, Thomas Elgeti, Moritz Wagner, Simon Dushe, Adrian C. Borges, Pascal M. Dohmen, Patrick A. Hein, Alexander Lembcke

Journal:

European Journal of Radiology

Year:

2011

Language:

english

File:

PDF, 971 KB

english, 2011

12

Managing in a time of crisis: marketing, HRM and innovation

Geigenmüller, Anja, Makovec Brenčič, Maja, Pfajfar, Gregor, Rašković, Matevz

Journal:

Journal of Business & Industrial Marketing

Year:

2012

Language:

english

File:

PDF, 299 KB

english, 2012

13

The common ground of relationships and exchange: towards a contractual foundation of marketing

Geigenmüller, Anja, Ehret, Michael, Haase, Michaela

Journal:

Journal of Business & Industrial Marketing

Year:

2012

Language:

english

File:

PDF, 238 KB

english, 2012

14

Brands You Can Rely on! An Empirical Investigation of Brand Credibility in Services

Leischnig, Alexander, Geigenmüller, Anja, Enke, Margit

Journal:

Schmalenbach Business Review

Year:

2012

Language:

english

File:

PDF, 141 KB

english, 2012

15

Brand equity in B2B services and consequences for the trade show industry

Geigenmüller, Anja, Geigenmüller, Anja, Bettis‐Outland, Harriette

Journal:

Journal of Business & Industrial Marketing

Year:

2012

Language:

english

File:

PDF, 220 KB

english, 2012

16

Feuerfest und schadstoffarm

Christos G. Aneziris, Anja Geigenmüller

Journal:

Year:

2010

Language:

german

File:

PDF, 1.24 MB

german, 2010

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